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Entry period analysis relies on mathematical formulas (called technical indicators) that measure rate of change and direction of movement to determine investor sentiment on the stock. Stock with upward momentum are rated buy while stocks with downward momentum are rated a sell.
The risk-adjusted return analysis measures the price performance of a stock relative to the volatility of the stock. The pink dot in the middle represents the S&P 500 and we are looking for stocks in the upper quadrants of the matrix, implying prospects of better returns than simply investing in an S&P 500 index.